Business Enablement
Our Business Enablement programs fill some of the most common gaps that marketing organizations or companies face. Let us apply our expertise to uplevel your game!
Organizational
Alignment
In far too many companies, walled silos are built around different customer-facing departments, resulting in a bumpy customer journey. Companies need to act as one. Customers today demand it. When you utilize our Business Enablement programs, you help facilitate a better overall customer experience and smoother customer journey by aligning your customer-facing teams on the same messaging and value you deliver.
Message Development
Impactful messaging is concise, compelling, and consistent. Yet too many companies fail to take the time to develop good messaging. Whether it's the company, portfolio, or product-specific messaging, our experts will help you develop messaging that communicates the value you deliver to your customers in the best way possible.
Develop a Winning
Value Proposition
Value propositions are not marketing taglines - they are carefully crafted manifestos that takes into account a deep knowledge of your customer's business and how you deliver superior value to them versus the competition. Through a collaborative and exploratory process, our experts will work with you to develop a winning value proposition and help you make it an internal skill and best practice within your company.
Develop Content
that Converts
Customer-desired content is key to any marketing and or lead-generation program. And knowing what content your customers' value is the first step in creating content that converts. Our tried-and-tested process begins with your target personas. We then define a minimum content set for every marketing funnel stage, from Awareness, Interest, and Desire to Action (AIDA). To create the content, we then explore internal and external options involving your in-house subject matter experts or external writers and content creators.