Marketing Acceleration Program
Ideal for companies just starting out, this online, consultative program develops the fundamental components of a professional B2B marketing approach.
Knowing Your Customer, Capabilities & Competition
The first part of this program is an online workshop that leads you and your team through various discussions, exercises, and models to clearly identify and understand your business, target customers, the value you deliver, and your competition.
Content Strategy
& Planning
Next, we dive deeper to understand your target customers better, develop personas and determine the content required to move them through the marketing funnel (AIDA model). A minimum content set is strategically chosen and planned, including SEO considerations.
Marketing Promotion
In the third section, we access your owned, earned, and paid channels and assets. A promotional strategy and recommendations for select media based on your target audience and budget are created.
Final Consultation
and Report
Lastly, you will receive a final report that documents the strategy, planning, and tactics from the first three parts. An online review session can be set up to discuss these results and address any final questions or needs.
