Business Marketing Resources
Increase your knowledge and move your business forward with these carefully crafted self-directed Courses , facilitator-led Services, B2B marketing Toolkits, business essential Quick Reference Guides and Blog Posts.
Courses
Positioning for Marketers
An online course that covers all the fundamental aspects of positioning in a B2B environment.
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Marketing Content
An online course that covers all the aspects of creating customer-desired content to fuel your marketing machine.
Marketing Promotion
An online course that covers all the fundamentals, strategies, and tactics for online and in-person marketing promotion and lead generation.
B2B Marketing Bundle
One online course that covers all three pillars of B2B marketing: positioning, content and promotion.
Services
Marketing Acceleration Program
A program specially designed to quickly ramp up your overall marketing approach.
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Annual Marketing Plans
A program focused on developing an annual marketing plan for your organization and business.
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Product Launch Marketing Plan
A program designed to create a product launch plan that generates market awareness and helps fill the funnel with leads.
Account-Based Marketing Plans
A joint marketing plan developed by marketing and sales is designed to accomplish specific tasks within a given key account.
Message Development
An online workshop to develop targeted company, solution or product level messaging.
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Awareness Ramp-up
An online workshop that helps you identify, define and execute awareness strategies.
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Develop a Winning Value Proposition
An online workshop that goes through all the steps involved in creating a winning value proposition.
Develop Content that Converts
An online workshop that identifies and plans for customer-desired content that is used throughout the marketing funnel (AIDA).
Toolkits
Positioning for Marketers Guide and References
Includes printed guidebook, poster, and laminated quick-reference guide.
Marketing Content Guide and References
Includes printed guidebook, poster, and laminated quick-reference guide.
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Marketing Promotion Guide and References
Includes printed guidebook, poster, and laminated quick-reference guide.
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Business Marketing Bundle and References
Includes printed guidebooks, posters, and laminated quick-reference guides for positioning, content and promotion topics.
Blog Posts
Business Marketing Overview
What you need to know about business marketing and how to make an impact.
Marketing Messaging for Business
The importance of effective marketing messaging for your business.
Messaging Development
How to create compelling marketing messaging to help your business soar.
Marketing Content Considerations
Having customer-valued content is critical. Learn what you should know when developing customer content.